Brainrot Art
A four-channel diffusion of video and sound composed from brainrot — the disposable, absurdist content that defines contemporary internet culture, turned into a vehicle for satire.
Four-channel diffusion of video and sound, assembled entirely from brainrot content — the kind of meaningless, compulsively watchable material flooding the contemporary internet. The work closes with a sequence drawn from Cher and Raquel Welch's performance of I'm A Woman (The Cher Show, February 16, 1975).
People today are obsessed with entertainment to the point of absurdity. The internet is flooded with videos devoid of meaning yet impossible to stop watching. What does this compulsion signify? What does the sheer scale of its popularity say about us?
As a member of this generation — fully immersed in the same current — the work turns that immersion into material. Brainrot is taken seriously, used as a source of satire, placed inside the formal structure of multichannel diffusion. After all, only the classics of our time will leave a lasting mark.